Wednesday, May 13, 2009

Dell Highlights Stylish Side

Now growing infamous as the bland-box company, Dell is approaching hard to break out of the old stereotype. This twilight in Manhattan, the company held something of a coming out party to rejoice its new design direction.

The most style shows up in the Dell Studio 15 and Studio 17 laptops, which now offer about 220 cover designs infused into the plastic lid of the PC – both solid colors and fanciful illustrations shaped by dozens of visual artists.

Under a new Dell Studio program, the company recruits artists four times each year to design notebook finishes that follow a theme. The first 200-odd designs are all meant to reflect the theme ‘Today.’

I must admit that the only way I perceived that theme is that I saw them all "today." Otherwise, the designs are all over the map. Not that it's a bad thing, though. "It was basically each artist bringing their interpretation of the word 'today,' which was pretty great," said Deanne Cheuk, who created a collection of four geometrically psychedelic designs called "Pyramid." She praised the wide latitude that the mandate gave her.